Optimizing Your Hotel’s Website
If you’re looking to boost business for your hotel, you need to have more people view your website. In terms of gaining website traffic, local search engine optimization is key. Following are a few helpful tips to boost your hotel’s ranking on the World Wide Web.
Make Your Website Mobile
While many people still make reservations by using a laptop or desktop computer at home, more and more people are using their mobile devices for just about everything, including booking a hotel room. The right mobile app development will ensure that your website is mobile friendly. This means making it simple and easy to navigate and most importantly fast. The interface should also make it easy for visitors to search rates and availability for different dates. Booking on a mobile device should also be streamlined. If it’s too hard to enter important information, people will leave and look at another site. Don’t forget a fast uploading photo gallery as well.
Use Local Keywords and Phrases
People who are looking for a hotel will like to start their search with a phrase like “hotels in Minneapolis.” Your content should reflect the keywords and phrases people are most likely to use when searching for hotels in your city. Keywords and phrases might include:
- Minneapolis hotels
- Minneapolis hotel accommodations
- Minneapolis (adjective like luxury, cheap, modern) hotel
Do not forget to use the inverse of these phrases as well. These include:
- Hotels in Minneapolis
- Hotel in Minneapolis
- Hotel room in Minneapolis
Write Blogs Travelers Want to Read
Write unique blogs about things people visiting the city enjoy doing or seeing. This will help you incorporate keywords related to travel in your city such as “Minneapolis Mill City Museum” that will help you get traffic from people who are thinking of taking a trip, but maybe have not yet started looking at hotels. These types of blogs also make it easy to work in phrases like those mentioned above in an organic way that will help you rank higher in the search engine results. Keep in mind that Google likes to see a minimum of 200 words per post.
When you need help developing your mobile app and optimizing your website, turn to Saba SEO. We are one of the premier digital marketing firms in San Diego that can help with all of your marketing needs. Call (858) 277-1717 or check out our website for more details.