Have you labored long hours optimizing a site, waited a few weeks and got no results? It can be caused by multiple factors some of which may include over-optimization, lack of search engine indexing, and the page being to new to be considered as a relevant site for good search engine ranking. Once these possibilities are examined and adjusted, and you still get no results, consider your host. When was the last time you checked up on your neighbors?
Hosting companies will often host several URL addresses and don’t always discriminate on the quality of website on their database. Your website will often be placed next to black listed sites that are known for their black hat spamming practices. In their attempt to maintain their service as relevant as possible, search engines may also penalize you for living next to these deviant sites. They will actually see you as more likely to be another spam site. Lucky for us there are tools we can use to find out exactly who is living next to us so we can avoid search engine penalties.
http://www.majesticseo.com/research/neighbourhood-checker.php
This tool will allow you to find out who else is being hosted next to you and who they link to. With the use of this tool, you can find out if the neighbor next door is a predator, and you will now know to take serious action by moving far far away to a different hosting account.
Search Engines can also penalize you for your associations. If you have a lot of incoming links from spam sites, you will not necessarily be penalized because search engines understand that you yourself may be a victim of spam. Yet if you have just one outbound link to a spam site, your ranking may drop significantly. By adding a link to a known bad site, you are endorsing their bad behaviors and will be considered as a possible spam site. Even if you link to a reputable site that itself has bad links, you may still be penalized. Testing all of your links is important and if you can find just one bad link, your efforts will have been worthwhile. Luckily, there are a few tools available to test the links on your site and the links on those sites that you link to. I recommend the bad neighborhood link tool available at:
http://www.bad-neighborhood.com
This tool will help you find those links that can be hurting your reputation, your ranking, and your bottom line. Once you have entered your URL, sit back and let the tool do its work. You will be able to see where the weaknesses in your site exist so that you can later fix them. You may just be surprised at what you find.
As a San Diego SEO Company, we understand that every little thing makes a difference. That is why we make an effort to provide you with valuable real world information that can help your site. We work hard to provide you with as much insight to the SEO world as possible so that you can learn to trust our abilities and our committment to your success. If you have a site that you feel may be getting black listed and is not increasing in ranking despite your efforts, call SABA today for an indepth analysis.
