The internet, It is the bridge that connects and engages people and cultures from around the world. It continues to grow as more and more people are able to access from their homes via satellite and broadband technologies. Due to the nature of its design, computer technology and the internet are meant to be visually engaging. Our brains see the rays of light projecting from the screen and convert the signals into the images we see in front of us. According to a 2004 study by the World Health Organization an estimated 161 million (about 2.6% of the world population) were stricken with some sort of visual impairment. Although it may be a small number compared to the visually gifted, it is a significant amount of people in the world who have trouble accessing information via the internet.
Thanks to Breakthroughs in Adaptive Technology Software, blind and visually impaired people can access web pages, having their computers read the content for them. The technologies rely on a website’s code, reading through the code’s titles and descriptive tags to tell the visitor where the mouse is, and on top of what it hovers. Through considerate coding, one can program a site that is Adaptive Technology Friendly while in the process, optimizing the site for search engine compatibility. As time goes by and technology advances it is fair to assume a greater amount of the visually impaired population will be gaining access to the internet. The incorporation of good SEO techniques will allow these people to gain access like never before. They will be able to log in and become engaged participants. Companies who have taken the needs of the disabled and incorporate good SEO practices will be the ones who succeed and continue to grow online. They will also gain valuable access to this market that had previously been unaccessible.
Good SEO benefits everyone, enriching our web experience, and allowing us to find what we are looking for easily. SABA strongly urges you to consider optimizing your site to not only increase revenue and brand value, but to make the internet a better place. We can provide a successful strategy that can open doors for your company. Call us today to speak with one of our representatiaves to find out how.