There exists many aspects of Search Engine Optimization that can be utilized to rank higher on search engines. Unfortunately, there will exist those websites that no matter how much they are optimized, will never rank on the first page of search engines, and/or will not be working towards attracting new customers. These websites are perfect candidates for web redesign services. When redesigning a website, it is important to plan ahead of time before the design process begins to find out what the primary goals of the new design will be. Is the design process going to focus on attracting new customers or will it focus on catering to existing clients? After the goals have been set, you can begin the process of redesigning your site.
If your goals are to rank higher, you want to consider the benefits and disadvantages of different types of designs and embedded material and how it will effect your SEO. Certain “best practices” strategies can be used in creating a good SEO friendly site. One of the most effective strategies is in CSS programming. Using CSS to set up your website layout will effectively separate your HTML from each element’s style (CSS). This will make it a lot faster for Search Engines to be able to index your content because they are essentially skipping the additional code that defines the look of a site. At Saba SEO, we pride ourselves of using CSS programming whenever possible instead of resorting to convenient tables for your page’s layout. If you need a website design that is consistent and easy to edit, you may also want to consider building a website template and creating a dynamic content library. A template and library items will allow you to easily make changes to repeating parts of your site without having to make the same changes over and over to each page.
You may also want to subscribe to website design best practice standards to ensure your site meets the proven criteria for easy customer conversion, and lead generation. Upon reaching a website, it is natural for a visitor’s sight to begin on the top left hand side of a website and begin reading left or down from there in an “F” or “Z” pattern. By organizing your webpage material accordingly, you can make certain aspects of your site more prominent. A “free consultation” button on the lower right hand of the page will not be as visible as a button which falls within this “Z” or “F” pattern. Many visitors also avoid scrolling through a page, choosing to keep their cursor closer to the top of the window. For this reason, it is also recommended that all of the web pages’ important content fall above the fold (bottom of the visible page before scrolling down).
Each page of a website should also incorporate some sort of “call to action,” which will serve as an incentive to your visitors to take action. Perhaps it is to sign up for your company newsletter, or it can be a lead generating form. Either way, you want these things to be prominent so that they are not skipped. It was not uncommon in the past that these “calls to action” were mostly reserved for the website’s home page, but with “Landing Page Optimization” (a way to make each page in a website unique and draw visitors) it is possible to have your interior pages act like small catching nets, acting like mini home pages. For this reason, a call to action must be included in every page to ensure that all of your visitors are given the option of taking action. Otherwise, you will only gain leads from those pages displayig the call to action.
Other good practices also include clear navigation, and targeted content. If a visitor cannot find their way around your site or links lead to irrelevant information, your site will suffer from a high bounce rate. This means that visitors may come to your site, and quickly leave. You can avoid this by making a visit to your site a pleasant experience.
If you are in the position of gaining a competative advantage by choosing a website redesign, call us today to schedule a free consultation. 866.937.1717