Archive for the ‘ Search Engine Optimization ’ Category

Hosting Your Domain With Bad Neighbors

Wednesday, July 8th, 2009

Have you labored long hours optimizing a site, waited a few weeks and got no results? It can be caused by multiple factors some of which may include over-optimization, lack of search engine indexing, and the page being to new to be considered as a relevant site for good search engine ranking. Once these possibilities are examined and adjusted, and you still get no results, consider your host. When was the last time you checked up on your neighbors?

Hosting companies will often host several URL addresses and don’t always discriminate on the quality of website on their database. Your website will often be placed next to black listed sites that are known for their black hat spamming practices. In their attempt to maintain their service as relevant as possible, search engines may also penalize you for living next to these deviant sites. They will actually see you as more likely to be another spam site.  Lucky for us there are tools we can use to find out exactly who is living next to us so we can avoid search engine penalties.

http://www.majesticseo.com/research/neighbourhood-checker.php

This tool will allow you to find out who else is being hosted next to you and who they link to. With the use of this tool, you can find out if the neighbor next door is a predator, and you will now know to take serious action by moving far far away to a different hosting account.

Search Engines can also penalize you for your associations. If you have a lot of incoming links from spam sites, you will not necessarily be penalized because search engines understand that you yourself may be a victim of spam. Yet if you have just one outbound link to a spam site, your ranking may drop significantly. By adding a link to a known bad site, you are endorsing their bad behaviors and will be considered as a possible spam site. Even if you link to a reputable site that itself  has bad links, you may still be penalized. Testing all of your links is important and if you can find just one bad link, your efforts will have been worthwhile. Luckily, there are a few tools available to test the links on your site and the links on those sites that you link to. I recommend the bad neighborhood link tool available at:

http://www.bad-neighborhood.com

This tool will help you find those links that can be hurting your reputation, your ranking, and your bottom line. Once you have entered your URL, sit back and let the tool do its work. You will be able to see where the weaknesses in your site exist so that you can later fix them. You may just be surprised at what you find.

As a San Diego SEO Company, we understand that every little thing makes a difference. That is why we make an effort to provide you with valuable real world information that can help your site. We work hard to provide you with as much insight to the SEO world as possible so that you can learn to trust our abilities and our committment to your success. If you have a site that you feel may be getting black listed and is not increasing in ranking despite your efforts, call SABA today for an indepth analysis.

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Posted in Search Engine Optimization | 1 Comment »

SEO for the Visually Impaired

Thursday, June 25th, 2009
 

The internet, It is the bridge that connects and engages people and cultures from around the world. It continues to grow as more and more people are able to access from their homes via satellite and broadband technologies. Due to the nature of its design, computer technology and the internet are meant to be visually engaging. Our brains see the rays of light projecting from the screen and convert the signals into the images we see in front of us. According to a 2004 study by the World Health Organization  an estimated 161 million (about 2.6% of the world population) were stricken with some sort of visual impairment. Although it may be a small number compared to the visually gifted, it is a significant amount of people in the world who have trouble accessing information via the internet.

Thanks to Breakthroughs in Adaptive Technology Software, blind and visually impaired people can access web pages, having their computers read the content for them. The technologies rely on a website’s code, reading through the code’s titles and descriptive tags to tell the visitor where the mouse is, and on top of what it hovers. Through considerate coding, one can program a site that is Adaptive Technology Friendly while in the process, optimizing the site for search engine compatibility. As time goes by and technology advances it is fair to assume a greater amount of the visually impaired population will be gaining access to the internet. The incorporation of good SEO techniques will allow these people to gain access like never before. They will be able to log in and become engaged participants. Companies who have taken the needs of the disabled and incorporate good SEO practices will be the ones who succeed and continue to grow online. They will also gain valuable access to this market that had previously been unaccessible.

Good SEO benefits everyone, enriching our web experience, and allowing us to find what we are looking for easily. SABA strongly urges you to consider optimizing your site to not only increase revenue and brand value, but to make the internet a better place. We can provide a successful strategy that can open doors for your company. Call us today to speak with one of our representatiaves to find out how.

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Posted in Search Engine Optimization | 1 Comment »

Introduction to Search Engine Optimization

Wednesday, June 17th, 2009

Search Engine Optimization (SEO) is a fairly new practice that was born out of the search engine culture dominating the world wide web. Most people now use the internet and search engines such as Google, Yahoo, and Bing to find what they want. Websites appearing first on the Search Engine Results Page (SERP) will most likely be the ones to get the customer. In order to be amongst the elite, websites must be properly optimized in order to raise in ranks.

Search Engines have a mathematical algorithm by which they rate websites. By understanding the rating process, one can properly optimize a site in order to fit the search engine best practices criteria for a top ranked site.  These practices include proper page structure, content building, and proper programming. It also involves the incorporation of specified keywords throughout each web page.

Before one begins building a website, it is always a good idea to have an effective keyword strategy. It provides a basis for which to build the content and structure for a web page. It also makes for easier content editing in the future. A keyword list must be compiled, grouped, organized, and constantly revised to find out what your target market is searching for. This keyword list will help you understand your customers, their trends and help guide the marketing strategy. It can also make the difference between having a website that converts viewers into customers and a website that does not. Trust a qualified SABA professional to help you build your list as it is the most important step in the optimization process.

By making each page unique and keyword targeted, we effectively make each page an optimized landing page. This increases the odds of being found because a search engine doesn’t only look for the home page. If each page is targeted, the viewer has probably found exactly what they were looking for and it will lower the chance of a bounce (quickly leaving the site without spending time reviewing it). This can only be achieved by making the content relevant to the keywords.

Proper keyword building will lead to a good SEO strategy. A good SEO strategy increases the chances of being found by a potential customer. The purpose is not just to drive traffic to your site, but to drive the right type of person to your site.

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Posted in Search Engine Optimization | 2 Comments »

 

 

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