Archive for the ‘
Search Engine Marketing ’ Category
Monday, June 27th, 2011
Follow these five SEO tips for better rankings.
1. Put your keywords in your domain, title and description
Putting your keywords into the domain name, title, description and Header tags tell search engines what your page is about. In our experience, Keyword rich domains tend to do better than generic or company specific domains considering all other things equal. The Title tag is also extremely important as it tell the search engine what to expect in your website. It is similar to the title of a report which tells the user what to expect inside the report. And finally the Description tag is a further drill down to tell both search engine bots and users about the relevancy of the website.
2. Try to utilize keyword density in your articles
While there is no exact formula for how often you should repeat the keywords you are trying to rank for in your content, our experience shows that 3-5% Keyword density is beneficial. Use too many repetition and you risk being flagged for attempted manipulation and spamming. Try to use your keywords in the first paragraph of your content. In order to avoid reader boredom, it’s important to have a natural flow and not sound repetitive. After all, the content should be written for readers first then search bots. Furthermore, to supplement your On-Page seo efforts, try to use supplementary, alternative, or synonyms of the keyword you are trying to rank for.
3. Use your keyword in H1 and H3 tags
Your header tags are important because it tells the search engines what the body of the content is all about. It also tells search engines that the keyword used in the headline is important. In addition it grabs hold of your customer’s attention to keep them reading further and staying on your page longer. This is a quick SEO tip but it is very powerful and effective. Try to avoid using more than one H1 tags. If you have to, use H2, H3 etc.
4. Use your keyword in your anchor text
It is important to understand that the words you place within the anchor text can actually determine the ranking of your page. When linking to other pages from your site use your keyword in the anchor text of the link. This will help your page to rank higher. For instance, if you are trying to rank for San Diego SEO you can use the following format to insert this anchor text in your content:
Saba is a premiere San Diego SEO company. Then you will hyperlink the words “San Diego SEO” and link it to the page you are trying to rank for. In this case, we are using the home page www.sabaseo.com as the hyperlink for the anchor text.
5. Link to an authority site in your niche
Why? Because linking to an authority site in your niche will help build credibility and trust. In addition consider exchanging links with other sites in your niche, especially if you can gain links from authority sites with high page rank. This is very important in search engine optimization.
Follow the above steps to increase your traffic, back links, and page ranking. For professional SEO and Web Design services, feel free to give us a call at Toll Free | 866.937.1717
Monday, January 17th, 2011
In today’s online world, it is important to design a website with the average visitor in mind, but it is also equally important to consider search engine crawlers, who will also be reading our website. If you are new to the online marketing game, then you should know that search engines deploy small, independent bits of code throughout the worldwide web, who’s sole job is to find out what the world’s websites are all about, and to rank each one according to its content. This process is known as indexing. It’s through the use of indexing that a search engine can quickly provide a searcher with relevant results. Instead of searching the entire web, a search engine can provide fast results because it searches it’s index instead. Because of this, we must consider the web crawlers when creating our site, and we must make sure they can quickly do their job.
Aside from the usual HTML optimization ( Title, description tag, keywords, headlines, alt text, and anchor text ), there is plenty you can do to optimize your site using css. CSS (cascading style sheets ) allow you to keep your HTML file small because you can simply declare all of your style rules in a separate css document instead of on the same HTML file.
First of all, recognize that the size of your css file will be a big determinant factor in the speed at which your website downloads. You want to optimize your css file to reduce the amount of rules you have to declare. For example, creating 3 containers in your css file with the same dimensions and look could be done by only creating one rule instead of 3 separate ones. If you are working with an existing website, be sure to eliminate any unused css code in your style sheet to keep it short. This is often overlooked, and is an easy way to help decrease loading time.
The second thing to consider is that what your visitors see is not exactly what search engines see. For example, search engines cannot tell what an image is about unless you tell it what your image is about. In this case we use alt tags to be able to add descriptive text to images. This idea can go further with more advanced techniques, you can adjust the order in which these search engine bots will read your page. If you have great content, you can easily place this content in the very top of your document code so that search engines see it first without affecting what the order a normal (human) visitor will see.
With CSS you can manipulate the presentation order of your HTML code. You can place your most important information up higher so that you are guaranteed that it’s being indexed by search engines. Otherwise, crawlers may have to dig through a lot of code to find the really juicy stuff. However, asking a crawler to dig through your code is not an ideal situation, if your page is loading slowly, or if your information is too deep to crawl, crawlers will simply exit your website without fully indexing it. This can mean bad news for you because you may have a great website with great content, but is being read by no-one because of its lack of search engine visibility.
Saba Inc is a San Diego SEO and San Diego Web Design Company operating under SEO Best Practices in order to provide our clients with powerful websites that can be easily found by search engines. We help our clients to correctly target the right market online to increase ROI, and to reduce time consuming “dead” lead phone calls. Contact us today to set up a free website evaluation. We will tell you exactly where your website can improve to meet your goals.
Monday, October 18th, 2010
SEO myths are rampant throughout the online world. Some of these myths are somewhat based on real occurrences while others have multiplied because of the difficulty in the ability to verify exactly what SEO action resulted in a particular search engine effect.
- URL should be submitted to search engines- this myth may have been true once upon a time, somewhere around five or six years ago, but is no longer the case these days.
- Site must be updated often- while updating the website on a regular basis might boost the SEO crawl pace, it will not up rankings. Therefore, if the site does not need updating, it is okay to leave it as is.
- Meta tags are of critical importance- not always the case. Search engines these days prefer better content over Meta tags. Web masters in the past have been known to stuff Meta tags with useless keywords in attempts to trick search engines into giving higher ratings. This has happened so much that the method has been abused and left to spammers.
- Guaranteed SEO- an SEO company cannot give a guaranteed ranking and optimization promise simply because in real life, no one can guarantee the numbers.
- A good SEO company demands commitment- this can go either way. Because it takes 4-6 months in most instances to see results, most SEO companies feel it’s important o have at least a 6 months contract. Because the industry is so competitive, clients receive solicitations from countless competitors claiming they can provide immediate results. Often times, this leads to clients questioning the lack of results in the first few months by the contracted company. In order to avoid this, most reputable companies require at least a 3-6 months contract. However, in some instances companies might be willing to provide a month to month service. .
- SEO is a one-time fix- this would make things easier, for sure, but it is not to be. Staying on top of search engines is an endless effort, a long term process that takes a lot of work that has to be continually followed up on.
- Pay Per Click Ads will help or hurt ratings- neither is true. PPC has neither a positive nor a negative effect on the SEO ratings. Search engines are actually quite smart and do not get confused with natural versus paid search outcomes.
- Great content equals great ranking- while the content may be quality, getting noticed by search engines is what it will take to gain traffic and optimize the site.
- Optimization can be handled ‘in-house’- this is certainly true if there is an SEO expert present and that expert has the know-how and access to industry specific software and tools needed to do a top notch professional job of optimization.
- SEO is all about link building- there is so much more to SEO than link building. While link building is very important, there are a good many other things involved in SEO. Activities such as optimizing current and new pages as well as constantly adding new content, and so forth.
Search Engine Optimization (SEO) is not an exact science; however, a reputable company should have a strong grip of the processes and methodologies that are necessary to success in this competitive industry. Saba is a San Diego SEO and San Diego Web Design company which has helped numerous clients in diverse industries to achieve page one ranking. We offer free Search Engine Optimization and Website Design consultation to all of our clients. Feel free to give us a call or visit our website www.sabaseo.com.
Monday, April 19th, 2010
Easily forgotten is one of the major factors in optimizing your website, Internal Link Structure. Gone is the day when “click here” was a satisfactory method to link to other pages. Today’s modern website will understand the value of both your file names, and your anchor text. Anchor text is the text that much like my previous example (”click here”) can be anything you want. It is the clickable text in your HTML document that allows you to go to another page. Several different links exist including, image links and text links. The most important of which are text links in the SEO world. Text links allow you to directly communicate with search engines by giving you the ability to describe what it is you are linking to. Image links do not allow this opportunity, so they rely on the alt attribute tag to describe an image. Although search engines will be able to read this alt tag, it is important to remember that text links using keyword friendly anchor texts will weigh more heavily in your favor.
Take the following example:
The link “San Diego SEO Company” works way better for SEO than this link “click here for a San Diego SEO Company.”
The first example clearly spells out what the page is about and what you can expect to see in the linked page. You would expect to find information about a San Diego SEO Company. Otherwise, search engines would see the second example as a non descriptive link, and will have a lower rank. Think of it this way…do you prefer to rank for the term “click here?” No.
Friday, April 16th, 2010
Getting your website indexed for the right keywords can be confusing. You may find that after all of your hard work, your site may rank for keywords you never meant to rank for, and the ones you wanted to rank for, are not ranking at all. There are a lot of reasons why this may be happening, but one of the most likely reasons for this is that you may have an unbalanced keyword density on any given page, or on the entire website.
Ranking on search engines is a science as much as it is an art form. You can see a lot of different methods one goes about in optimizing their website, but some always work better than others. One method may work better on one search engine than in another, but the general rules still apply: Optimization is a never ending struggle and a balanced keyword strategy works better than keyword stuffing.
We have all heard of keyword stuffing. Some may rely heavily on stuffing keywords in their keywords tag, while others heavily laden their site’s content with keywords, making their copy unreadable for human readers. Both of these methods will likely hurt your site’s ranks in the long run, (search engine may see your site as a spam site) and in many cases can hurt your brand. (for example: your readers may read your website and think you do not have good grammar, which may mirror not so good service).
The key is in learning how to balance your keywords. Don’t overuse them as to turn away either crawlers or visitors, rather embrace the two in a well balanced, comprehensive strategy. Zealously changing your titles and headlines to try to gain a competitive advantage doesn’t work very well. The real key to ranking your website is to give it time. If you have optimized your site and see no results, don’t be surprised. Results often take between two to three months. If you see no significant results, make sure your pages target one to three keywords each, make sure your copy is comprehensive, and sticks to the point. If you have checked all your bases, and you are still not getting results, you may need to develop an off page optimization strategy.
If you find yourself frustrated with your optimization efforts, it may be time to contact a professional optimization firm. Professional firms will have access to tools and tactics that you may not be able to use, or may not have the time to develop. Call Saba, a San Diego Web Design Company to help you understand what your competition is doing online, and how you can compete.
Tuesday, February 2nd, 2010
Search engines have been developed to work in the most efficient ways possible. They can quickly gain you access to information on just about any subject you want to learn about. This speed is only possible because of indexing. Indexing is a way that search engines know what your site is about. Google has deployed robots, otherwise known as crawlers throughout the worldwide web. They visit web servers to examine websites, including yours, to categorize it according to your website content. These crawlers will repeatedly visit your website throughout the year to update the index. Keeping the index up to date is within Google’s best interest if it wants to provide its visitors with relevant and up to date content.
The rate at which Google crawls a website is not a routine pattern, but rather has many determining factors, many of which are not known to those outside of Google’s development team. Larger, more popular and established sites such as news websites will be crawled several times a day, but smaller businesses will have to wait. It can take up to several weeks for Google to revisit your website, this means that changes that you make to your website today, will not reflect on Google’s search, until Google crawls your site and updates their index. To find out when was the last time Google crawled your site, simply Google your entire URL. Once you find your link on the Results Page, look beneath it to find the “cached” link. Click it and you will see a snapshot of your website, with the date on which your site was last crawled. By routinely checking the results, you will be able to get a good estimate on how often Google is crawling your site. Use this information to schedule your next website update, product release, or exciting announcement. Doing so can help you see faster results and can help your visitors always find your website relevant to their search.
Find Out When Was The Last Time Google Crawled Your Website
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Tuesday, November 17th, 2009
Creating an optimized keyword campaign should be the first step in creating an internet marketing strategy. Depending on the competition, an optimized keyword campaign can be a very time consuming process. Selecting the correct keywords to shoot for has as much to do with traffic volume as it does with relevance to your business. Before you begin researching search terms, begin by first analyzing your company and services. You will need to assess what are your strengths, weaknesses and what you do different than your competitors. Write these down in 3 different lists and begin to study what trends begin to appear. You will begin to base your research on the trends that arise from these lists.
The reason for search term research is that it helps you to target the right type of traffic. By basing your keywords on your company strengths, you can begin to find out what type of visitor is ideal, what they are looking for, and what type of visitor is most likely to convert into a paying customer. Remember, it is not about how many people visit your site, it’s about how many people become customers. This area or research will help you to apply more direct keyword phrases that are most likely to help you convert customers than general terms or phrases. For example: A visitor searching for “apple Ipod 3g s cost” is most likely looking to buy an ipod as opposed to a visitor who is searching “apple ipod.” This is because the first person is already at the stage of looking for prices while the second visitor may be looking for general information.
Next, look at your second list with your company weaknesses. This will give you a choice to either try to improve on your weaknesses attracting new customers, or to avoid marketing to these customers and focus your attention elsewhere. If customers are currently turned away from your company due to your weak points, then don’t highlight them and focus on what you are good at. This train of thought will also help you to develop a profile for your “anti-client” this is the type of person you do not want to attract. They are the ones who may spend time on your site, but never convert into clients. Try to think of why this person may have stumbled upon your page and point your strategy away from this point. Sometimes finding the direction not to go, can point you to new paths. You may set up a list of keywords to avoid. These are the words your anti-client will likely search. Make sure to study these terms, and find out what nuances set these people apart. It may be that your “anti-client” may be looking for additional information that you can easily provide or they need a product that you don’t yet supply. Both of these circumstances can be fixed to increase your odds of conversion, but you must first find out if making changes to cater to these anti-clients is worth the effort and investment.
Begin your external research by looking at your competitors’ websites. Look at each page and find out what terms they are using. If a term appears more than 3 times in a page, chances are that this term is important and this is what they are shooting for. Try to build a list of these terms and study trends in between them. You can also look at the source code of the webpage directly from your browser window (In firefox, go to >view>page source). Towards the top of the code you will most likely find a <meta name = title>, <meta name=description>, and <meta name=keywords>. A well optimized site will have all 3. Read them and you can get a better idea of what keywords the website is optimizing for. Do this for all of your competitors and try Google searching some of these terms. Find out who is coming up on top and try to find out why.
Now it is time to begin your research for your own keywords. Now that you have a list of words not to use, words your competitors use, your weaknesses and your strengths, you can begin to develop a good plan. You will likely want to develop a plan that will simulate what your competitors are doing, but you want to do it better. Begin by entering a few popular keywords used by your competition into Google’s free keyword tool. This will give you the amount of people searching these terms per month, and will provide a lot of other related keywords. You can convert this list into an excel file in order to easily edit it. Repeat this process for all of your lists until you have 4 excel files. Then begin to eliminate words that are not specific to your market or are too general to be effective. Organize and lump your phrases together by similarity or subject. Then organize them by search volume. Words with a very high search volume will not work for organic optimization, but can work for your Adwords campaign. Words with very little volume may not be worth optimizing for unless they are very highly targeted for conversion, ie: “buy apple ipod 3g s”.
Now that you have a comprehensive set of lists, try to refine them more until you have about 3 key phrases per page on your website. These should be middle volume phrases that are highly targeted. These will be words that are going to be good candidates for organic search engine optimization. Remember to add the Google analytics code in your website in order to track your optimization efforts. It may take about 3 months to see organic results, and you can change out words that may not be working based on your analytics. Stick to the words on your list, and you will begin to see success. Make sure you incorporate these words into your titles, descriptions, alt tags, and headlines in addition to your content.
We hope you have found this information useful in creating your online marketing campaign. San Diego Pay Per Click Adwords clients have a great resource in Saba SEO. Be sure to follow our feed for frequent updates and for more useful information for all businesses.
Friday, November 13th, 2009
We wanted to take a short moment to thank our recent clients who have found success with Saba SEO. Our San Diego Search Engine Marketing Company is going strong and we are now accepting national clients in addition to the San Diego market. Although we stand in the midst of one of the worst financial crisis of our modern time, Saba SEO continues to push forward. Currently, we are well into one of our most successful quarters to date, and we are only halfway through it. This goes to show the success that is possible with internet marketing. Here at Saba, we continue to encourage San Diego and other national clients to experience the benefits that internet marketing has to offer. Internet marketing is the fastest way to grow your business period!
Don’t be left behind and begin looking forward, all businesses can benefit from some type of search engine optimization, Pay Per Click Adwords campaign, and affordable internet marketing. We offer plenty of package deals for businesses of all size and helpful information and resources for all businesses whether clients or not. We look forward to working with you on any project, large or small. Please give us a call today at 1-866-937-1717.