Archive for the ‘
Blogging ’ Category
Monday, December 7th, 2009
I cannot stress the importance of checking each and every comment and their links before accepting them on your website. Spammers are tricky and will often post comments that look, and sound genuine. You may think they really took the time to read and analyze your post. But beware, sometimes these posts will be paired with a link that can hurt your ranking. If just one of your blog comments carries a link to a reported spam website, your ranks can be significantly hurt, specially in a highly competitive market. Worst case scenario is that you too may be flagged as a spam site too for your involvement. Even though your intentions are not to be a spammer, by acknowledging them, and accepting their links on your site, you too will suffer the consequences. Remember that removing yourself from a spam list is a lot harder than getting on it in the first place. So please, practice your due diligence and make sure to check each and every link first before accepting them.
A good way to check a site for spam content is to open the link in a new window, read a few sentences to see if the web page looks genuine. If you are suspicious or if you have a single doubt, don’t accept the comment or edit it to delete the link. Sometimes you will have to wait a few minutes until you begin to see the true nature of a site. It often happens that a site will look genuine, but after a while, you begin seeing the pop-ups begin to appear. A site with pop-up ads should raise a red flag that the site may be a spam site. I also check the internal structure of a website. It has happened in the past that I will check the link that redirects me to a genuine looking site, but when clicking on the links in the navigation menu, each link goes to the same page. This raised a red flag, so after further inspecting the site, and doing a background check on the url, the site was listed as a severe spam site.
Spammers are finding ways to get around the protections that we have deployed against them. Just like advances in guns have led to advances in bullet proofing, we too must remain on guard and protect our websites. I suggest to routinely check the links on your site using the backlink check tool found here.
I hear a lot of people say that they are unsure of how to deal with reporting spam. Some fear of spammer backlash, fearing that a spammer may personally identify a website and attack it in retaliation for their report. Although I believe it may be possible, and I do believe there may have been a few victims of this type of attack, the alternative is a loss of valuable time for you–if in case you have to check a large amount of links manually each day–as may be the case with more established blogs. In this case I would suggest trying out a spam filter. If your blog is hosted by a services such as word press, installing a spam filter will be easy to do. Otherwise, you may have your work cut out for you, but it should be worth your time. Using a spam filter will allow you to avoid reporting any spam, while still taking advantage of avoiding spam links on your site. You will still need to stay weary as new spammers are born each day, and they may get past your filters. If repeat offenders continue attacking your site, feel free to report them. They will likely be attacking several other sites too and will likely be expecting to be cited sooner or later anyways.
We hope this information is useful to you in your search for an optimized, high ranking website. Any other questions can be addressed here, or email us for more info. San Diego business owners, please visit our San Diego Web Design page and our San Diego SEO Homepage for more information.
Thursday, September 24th, 2009
The internet has allowed us to share ideas and to build communities with little to no direct interaction with other people. This anonymity can encourage people to conduct themselves in ways they may not normally behave in any other public place. By minding a simple code of online manners, one can take advantage of the web while avoiding sounding rude, or being mis-interpreted. It can also help to protect you from being labeled as an online threat or spammer. By being careful today, you can also avoid embarrassing situations in the future. The following list is a set of guidelines of things to avoid when posting content on blogs, or on social media sites.
1. Avoid the use of exclamation marks (!).
Although exclamation marks can help to translate excitement, they can also make a simple comment sound rude or appear as an order. When used too much, you can dilute the significance of the exclamation mark. I would suggest to use the exclamation mark no more than once per message, or better yet, not at all, specially if your comment is critical of the person’s work.
2. Avoid overly-lengthy blog comments.
People have a tough time getting through an entire lengthy blog post, if you include a lengthy comment, it may never get read. Be clear and to the point. If your comment is longer than the blog post itself, then you should probably just write your own blog post, and link it through a comment. You obviously have a lot to say and it should get the spotlight it deserves.
3. Watch Your Language
Although the internet offers a certain amount of anonymity, you shouldn’t feel free to use language you wouldn’t use in any public place. Not only is it unprofessional to curse, but remember that a lot of the content you place online is eventually archived, and once it’s up, it has the potential of being there forever. Employers are also becoming very savvy when it comes to social media, and you may want to avoid them ever stumbling upon the rant you posted about your problems at work.
4. Don’t Spam!
Comment spamming is one of the most annoying things for a blogger to deal with. Search engines and blogging software companies know this, and in an attempt to help authors deal with it, they have made it very easy for an author to add spammers on their spam lists. Heaven forbid you end up on one of those lists because they can kill your website’s rankings and it can be very difficult to get yourself removed. If you want to take advantage of posting a link to your site on someone else’s blog, be sure you only post relevant links in appropriate blogs. If you are reading a blog about baseball, and post a link to a site about website optimization, you will likely be denied and your chances of being labeled as spam will greatly increase.
Online manners matter today more than ever despite the faceless nature of the internet. Let us not forget them or we may pay a price for inappropriate behavior. The internet afterall is a public place and we should conduct ourselves as we would in any other public arena. In order to avoid embarrassing situations coming back to haunt us, it is best to adhere to a professional code of conduct.
Friday, September 18th, 2009
Creating a blog can be one of the best ways to distribute information in today’s society. It is fast, easy, and can reach millions. The decision to begin blogging can be easily made, but a good plan must be implemented if you want your blog to benefit your website. A San Diego Search engine marketing professional can help you create a good plan.
A well written blog that captivates the audience is great but will not benefit you if it cannot be found. In order to resolve this issue, it is recommended that a business owner who owns or plans on owning a blog, make a serious effort to optimize their website to take advantage of the great opportunities a blog has to offer. In order to better understand how you can benefit from a good blog strategy, let us look at the benefits of having an optimized blog.
1. Constant Content building
Blogs will allow you to create a lot of great keyword rich content that will be read by search engines. Search engines love content and favor websites that stay fresh and up to date. Make sure your pay per click Adwords strategy stays up to date and current in order to gain maximum exposure.
Blogs can be utilized as one of your top forms of marketing. A well targeted blog can reach your audience by providing useful information. It also provides flexibility in your marketing efforts, allowing you to target specific groups without having to make significant changes to your website and with little to no out of pocket cost.
3. Link Building
Search engines love links and place a great amount of emphasis on them in order to know what a website is all about. A blog, will allow you to target specific pages of your website by creating keyword rich links. By examining your website analytics, you can find out which pages of your site may need a boost and you can begin targeting these pages for your blog linking effort.
4. Reputation Building
Lastly, a blog will allow you to gain the advantage over larger competitors who may have not yet caught on to the benefits of blogging. In this online world you can extend your company brand to reach new heights, by posting relevant and valuable information, you can begin to earn a following as a leader in the industry, innovator, critic, or promoter. Blogging alone can open up many opportunities and can make a person’s career (i.e. B-list celebrity, Perez Hilton).
Although a great blog can benefit your website, it is best to consult a San Diego Social Media Marketing or San Diego Internet Marketing professional to make sure your marketing plan is sustainable and that you are getting the most out of your efforts with an optimized blog. A professional will advise you on specific factors that search engines favor. If you are thinking about the benefits a blog can have on your site, call Saba SEO today toll free at 1-866-937-1717 for your free website analysis.