Search engines have been developed to work in the most efficient ways possible. They can quickly gain you access to information on just about any subject you want to learn about. This speed is only possible because of indexing. Indexing is a way that search engines know what your site is about. Google has deployed robots, otherwise known as crawlers throughout the worldwide web. They visit web servers to examine websites, including yours, to categorize it according to your website content. These crawlers will repeatedly visit your website throughout the year to update the index. Keeping the index up to date is within Google’s best interest if it wants to provide its visitors with relevant and up to date content.
The rate at which Google crawls a website is not a routine pattern, but rather has many determining factors, many of which are not known to those outside of Google’s development team. Larger, more popular and established sites such as news websites will be crawled several times a day, but smaller businesses will have to wait. It can take up to several weeks for Google to revisit your website, this means that changes that you make to your website today, will not reflect on Google’s search, until Google crawls your site and updates their index. To find out when was the last time Google crawled your site, simply Google your entire URL. Once you find your link on the Results Page, look beneath it to find the “cached” link. Click it and you will see a snapshot of your website, with the date on which your site was last crawled. By routinely checking the results, you will be able to get a good estimate on how often Google is crawling your site. Use this information to schedule your next website update, product release, or exciting announcement. Doing so can help you see faster results and can help your visitors always find your website relevant to their search.