Thursday, September 24th, 2009
The internet has allowed us to share ideas and to build communities with little to no direct interaction with other people. This anonymity can encourage people to conduct themselves in ways they may not normally behave in any other public place. By minding a simple code of online manners, one can take advantage of the web while avoiding sounding rude, or being mis-interpreted. It can also help to protect you from being labeled as an online threat or spammer. By being careful today, you can also avoid embarrassing situations in the future. The following list is a set of guidelines of things to avoid when posting content on blogs, or on social media sites.
1. Avoid the use of exclamation marks (!).
Although exclamation marks can help to translate excitement, they can also make a simple comment sound rude or appear as an order. When used too much, you can dilute the significance of the exclamation mark. I would suggest to use the exclamation mark no more than once per message, or better yet, not at all, specially if your comment is critical of the person’s work.
2. Avoid overly-lengthy blog comments.
People have a tough time getting through an entire lengthy blog post, if you include a lengthy comment, it may never get read. Be clear and to the point. If your comment is longer than the blog post itself, then you should probably just write your own blog post, and link it through a comment. You obviously have a lot to say and it should get the spotlight it deserves.
3. Watch Your Language
Although the internet offers a certain amount of anonymity, you shouldn’t feel free to use language you wouldn’t use in any public place. Not only is it unprofessional to curse, but remember that a lot of the content you place online is eventually archived, and once it’s up, it has the potential of being there forever. Employers are also becoming very savvy when it comes to social media, and you may want to avoid them ever stumbling upon the rant you posted about your problems at work.
4. Don’t Spam!
Comment spamming is one of the most annoying things for a blogger to deal with. Search engines and blogging software companies know this, and in an attempt to help authors deal with it, they have made it very easy for an author to add spammers on their spam lists. Heaven forbid you end up on one of those lists because they can kill your website’s rankings and it can be very difficult to get yourself removed. If you want to take advantage of posting a link to your site on someone else’s blog, be sure you only post relevant links in appropriate blogs. If you are reading a blog about baseball, and post a link to a site about website optimization, you will likely be denied and your chances of being labeled as spam will greatly increase.
Online manners matter today more than ever despite the faceless nature of the internet. Let us not forget them or we may pay a price for inappropriate behavior. The internet afterall is a public place and we should conduct ourselves as we would in any other public arena. In order to avoid embarrassing situations coming back to haunt us, it is best to adhere to a professional code of conduct.
Tuesday, September 22nd, 2009
Since the beginning courses one takes when learning to design a website to the constant automatic reminders one gets from their professional software, we are bombarded into remembering our <ALT> description tag. The Alt tag is meant to help those who cannot see the graphics embedded in a website. This is often caused by an error that causes the graphic to load, instead of seeing the graphic in this case, the visitor will see the description. Special software is also available to the blind. This software will read the description tags to visitors when hovering over a graphic. Through the use of the Alt tag, the web has become a place easier to navigate, and has allowed a place for optimizers to embedd keyword rich descriptions. In turn, pages that are rich in alt tags will have the ability to rank for content, despite an image/graphic lacking text.
Although most may have heard and understand the importance of an Alt tag, there is a lesser known tool that can also help to add descriptions to your website and make it more content rich. Unlike the Alt tag, this tool is not meant for images and graphics, but rather for links (text and images). This tool is called the Title attribute. Not to be mistaken for the <Title> tag, the Title attribute will allow you to add a rich description to each of your links when the mouse hovers over them. This Title can also take advantage of keywords similar to the Alt tag, and will provide a great deal of keyword rich content, specially to pages heavy in links. Look at the examples below and try the title tag for yourself. If you would like to see an example in action, hover over the following link or be sure to check out our San Diego SEO Homepage and hover over a few of our links there to see how we have employed it.
In text links, the Title attribute can be added after the <a href> link, and before the link text. In graphics, the Title attribute can be added just after the Alt tag.
<a href="link.html" title="descriptive title">Link text</a>
alt="alt description" title="descriptive title"
Tuesday, September 22nd, 2009
Gaining a competitive advantage is about being able to take advantage of each opportunity available to the fullest extent. To gain a competitive advantage online means that your company will need to consider Search Engine Optimization. Optimization can range in quality depending on the experience of your website optimization service provider, and can range in forms depending on your optimization contract. Often, businesses who have little to no online experience are skeptical and will opt for minimal SEO. Doing so will greatly limit the benefits a website can provide, and although some optimization is better than none at all. A fully optimized site can transform your business by becomming a major driving force behind your sales, leads, and customer relations. Here at Saba, we encourage business owners who are considering a new website or have an existing website, to consider our website optimization service through one of our SEO package deals. These packages are specifically designed for budget conscious businesses who understand the importance of website optimization for future growth. With a package deal, businesses can bundle several services for a significant impact on the market, while maintaining control of the bottom line. We strongly urge you to look through our SEO package deals to see which one fits your company best.
Friday, September 18th, 2009
Creating a blog can be one of the best ways to distribute information in today’s society. It is fast, easy, and can reach millions. The decision to begin blogging can be easily made, but a good plan must be implemented if you want your blog to benefit your website. A San Diego Search engine marketing professional can help you create a good plan.
A well written blog that captivates the audience is great but will not benefit you if it cannot be found. In order to resolve this issue, it is recommended that a business owner who owns or plans on owning a blog, make a serious effort to optimize their website to take advantage of the great opportunities a blog has to offer. In order to better understand how you can benefit from a good blog strategy, let us look at the benefits of having an optimized blog.
1. Constant Content building
Blogs will allow you to create a lot of great keyword rich content that will be read by search engines. Search engines love content and favor websites that stay fresh and up to date. Make sure your pay per click Adwords strategy stays up to date and current in order to gain maximum exposure.
Blogs can be utilized as one of your top forms of marketing. A well targeted blog can reach your audience by providing useful information. It also provides flexibility in your marketing efforts, allowing you to target specific groups without having to make significant changes to your website and with little to no out of pocket cost.
3. Link Building
Search engines love links and place a great amount of emphasis on them in order to know what a website is all about. A blog, will allow you to target specific pages of your website by creating keyword rich links. By examining your website analytics, you can find out which pages of your site may need a boost and you can begin targeting these pages for your blog linking effort.
4. Reputation Building
Lastly, a blog will allow you to gain the advantage over larger competitors who may have not yet caught on to the benefits of blogging. In this online world you can extend your company brand to reach new heights, by posting relevant and valuable information, you can begin to earn a following as a leader in the industry, innovator, critic, or promoter. Blogging alone can open up many opportunities and can make a person’s career (i.e. B-list celebrity, Perez Hilton).
Although a great blog can benefit your website, it is best to consult a San Diego Social Media Marketing or San Diego Internet Marketing professional to make sure your marketing plan is sustainable and that you are getting the most out of your efforts with an optimized blog. A professional will advise you on specific factors that search engines favor. If you are thinking about the benefits a blog can have on your site, call Saba SEO today toll free at 1-866-937-1717 for your free website analysis.
Thursday, September 17th, 2009
With a competitive product outside of niche markets, it can often be hard to find the edge needed to rank higher than your competition. Perhaps it is time to consider widening your marketing efforts online. A complete Internet Marketing plan consists of organic SEO, Search Engine Marketing, and Social Media Marketing and Advertising. When these tools are combined, the three become the base for a comprehensive internet business plan. Each individually can do a great job for getting you noticed but together they can make your website great. Optimizing each with a professional San Diego SEO company, can make you a top competitor.
A great website does not only look good but generates interest; is easy to navigate; and most importantly, it is easy to find. All of these factors come into play to create a site that can make profit through either direct sales, leads to future sales, or advertising revenue.
Organic SEO is the process by which you optimize your website according to search engine best practices for top ranking. It deals with optimizing the code and website architecture so that it can be found according to search queries. Alone, organic SEO can be very profitable for niche markets. For highly competitive markets, it is one of the many tools needed.
Our Search Engine Marketing Service consists of marketing your site to the search engines that will be helping visitors find your site. It includes the process of submitting your site to search engines and categorizing it according to your market. It involves creating quality links to your website from different sources such as directories and local listings. It also involves creating an effective Pay Per Click Adwords Campaign based on good Keyword Management, that will make sure you get the most of your adword advertising cost. Ensuring your Search Engine Marketing efforts are optimized by a professional SEO company is the best way to get faster results as a professional will have developed a targeted plan.
Social Media Marketing is the process by which you actively seek your fans/customers/supporters through the use of social media websites such as facebook, twitter, myspace, flickr, delicious, digg, blogs, etc. These sites allow for you to post quality links to your site while promoting your products. A website that is optimized for Social Media will allow for greater participation by your visitors, more links, and a higher rank. Like other tools, it is best to let a professional internet marketing company create a plan of action to ensure your efforts are targeted and profitable.
A profitable Internet Marketing Plan will be based off good principals and will help you stay ahead of the competition. When creating an internet business plan please call one of our internet marketing consultants at 1-866-937-1717 or view our San Diego SEO Home Page.