Archive for
June, 2009
Thursday, June 25th, 2009
The internet, It is the bridge that connects and engages people and cultures from around the world. It continues to grow as more and more people are able to access from their homes via satellite and broadband technologies. Due to the nature of its design, computer technology and the internet are meant to be visually engaging. Our brains see the rays of light projecting from the screen and convert the signals into the images we see in front of us. According to a 2004 study by the World Health Organization an estimated 161 million (about 2.6% of the world population) were stricken with some sort of visual impairment. Although it may be a small number compared to the visually gifted, it is a significant amount of people in the world who have trouble accessing information via the internet.
Thanks to Breakthroughs in Adaptive Technology Software, blind and visually impaired people can access web pages, having their computers read the content for them. The technologies rely on a website’s code, reading through the code’s titles and descriptive tags to tell the visitor where the mouse is, and on top of what it hovers. Through considerate coding, one can program a site that is Adaptive Technology Friendly while in the process, optimizing the site for search engine compatibility. As time goes by and technology advances it is fair to assume a greater amount of the visually impaired population will be gaining access to the internet. The incorporation of good SEO techniques will allow these people to gain access like never before. They will be able to log in and become engaged participants. Companies who have taken the needs of the disabled and incorporate good SEO practices will be the ones who succeed and continue to grow online. They will also gain valuable access to this market that had previously been unaccessible.
Good SEO benefits everyone, enriching our web experience, and allowing us to find what we are looking for easily. SABA strongly urges you to consider optimizing your site to not only increase revenue and brand value, but to make the internet a better place. We can provide a successful strategy that can open doors for your company. Call us today to speak with one of our representatiaves to find out how.
Tags: Search Engine Optimization, SEO for the visually impaired
Posted in
Search Engine Optimization |
1 Comment »
Wednesday, June 17th, 2009
Did you know that all together 85% of buyers use the Internet in one way or another during the purchase process?
 Nielsen Survey The Internet is quickly replacing print media, the Yellow Pages, and traditional advertising. The consumer is shying away from passive media ads in favor of targeted searches on search engines such as Google, Yahoo, and Bing to find the products and services they need. Luckily, expert SEO consultants know how to make targeted searches work.
One of the reasons that buyers like the internet so much is because they feel they are in control. The average consumer appreciates being able to compare prices and customize their order without having to step out to many different stores in what would otherwise be a lengthy, time consuming process. These customers will likely search for a key phrase, look at the first few pages, then if they haven’t found what they look for, they will conduct a new search with related terms until they find what they are looking for. Sound familiar? It is the same trend throughout every search engine, and the companies that rank higher in each of these terms will be the benefactor. This is an obvious truth. What most don’t know is that there is a way to increase your ranking and have your company represented on these top pages without having to submit your site to directories or start an expensive pay per click Adwords campaign. SEO It is an effective way to organically increase your ranking without having to do any external optimization. Most leads are made through organic optimization. Only after this has been applied and examined, can one take the next step of external optimization and pay per click campaigns. These also will need a targeted strategy to avoid a loss of time and money. Contact a qualified SEO consultant to help you get started.
Tags: Internet Marketing San Diego, San Diego SEO, Search Engine Optimization, Seo San Digo
Posted in
Search Engine Marketing |
2 Comments »
Wednesday, June 17th, 2009
Search Engine Optimization (SEO) is a fairly new practice that was born out of the search engine culture dominating the world wide web. Most people now use the internet and search engines such as Google, Yahoo, and Bing to find what they want. Websites appearing first on the Search Engine Results Page (SERP) will most likely be the ones to get the customer. In order to be amongst the elite, websites must be properly optimized in order to raise in ranks.
Search Engines have a mathematical algorithm by which they rate websites. By understanding the rating process, one can properly optimize a site in order to fit the search engine best practices criteria for a top ranked site. These practices include proper page structure, content building, and proper programming. It also involves the incorporation of specified keywords throughout each web page.
Before one begins building a website, it is always a good idea to have an effective keyword strategy. It provides a basis for which to build the content and structure for a web page. It also makes for easier content editing in the future. A keyword list must be compiled, grouped, organized, and constantly revised to find out what your target market is searching for. This keyword list will help you understand your customers, their trends and help guide the marketing strategy. It can also make the difference between having a website that converts viewers into customers and a website that does not. Trust a qualified SABA professional to help you build your list as it is the most important step in the optimization process.
By making each page unique and keyword targeted, we effectively make each page an optimized landing page. This increases the odds of being found because a search engine doesn’t only look for the home page. If each page is targeted, the viewer has probably found exactly what they were looking for and it will lower the chance of a bounce (quickly leaving the site without spending time reviewing it). This can only be achieved by making the content relevant to the keywords.
Proper keyword building will lead to a good SEO strategy. A good SEO strategy increases the chances of being found by a potential customer. The purpose is not just to drive traffic to your site, but to drive the right type of person to your site.
Tags: Internet Marketing, Search Engine Marketing, Search Engine Optimization
Posted in
Search Engine Optimization |
2 Comments »
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